Nicole by OPI
Press Release
NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S SPECIAL K
Monday, February 25, 2013nail a college drop out
Three custom shades available with the purchase
of eligible Special K products
Nicole
by OPI announces that the brand will be producing three custom nail lacquer shades
for Kellogg’s® Special K® beginning in April
to pair with a campaign encouraging women to “show off your confidence with
color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up
for the Kellogg’s Family Rewards program and entering codes from specially
marked boxes of Special K products,
while supplies last.
The
three custom shades include: Challenge Red-y (crème red), Pros & Confidence
(crème turquoise) and Be Ama-Zing! (crème pink).
With
the purchase of three eligible Special K
products, consumers will receive the shade Challenge Red-y. After submitting
the purchase codes from eight eligible Special
K products, consumers will receive all three lacquers – Challenge Red-y,
Pros & Confidence and Be Ama-Zing!
“Nicole
by OPI is delighted to partner with Kellogg’s
to offer such an exciting reward to Special
K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At
our company, we always say that nail lacquer can change your look – and your
outlook. In working with Kellogg’s
Special K, we hope to inspire and motivate women who are striving for
beauty both inside and out.”
This
promotion will be available in the US where Special
K products are sold.
About Nicole by OPI:
Nicole by
OPI offers a
salon-quality range of bold, fashion-forward nail lacquers. The brand’s
heritage is based in OPI’s well-established foundation of excellence in both
color and technology, providing premium products to a broad range of consumers
looking for trendsetting nail lacquers.
About Kellogg Company:
At
Kellogg Company (NYSE: K), we are driven
to enrich and delight the world through foods and brands that matter. With 2012
sales of $14.2 billion, Kellogg
is the world’s leading cereal company; second
largest producer of cookies, crackers and savory snacks; and a leading
North American frozen foods company.
Every day, our well-loved brands nourish families so they can flourish
and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®,
Pop-Tarts®, Corn Flakes®, Rice Krispies®,
Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn
more about our responsible business leadership, foods that delight and how we strive to make a difference in
our communities around the world,
visit www.kelloggcompany.com.
2 comments
This is a really weird collaboration.
ReplyDeleteagreed
Delete