Nicole by OPI
Announces Two New Limited Edition Neon Mini Kits,
the Brand’s First Neon Lacquer
Nicole
by OPI launches its first neon nail lacquer with two limited
edition mini kits. Scandalous! Neons
includes vivid shades of blue, purple and pink while the Notorious!
Neons includes vibrant shades of green, fuchsia and
orange.
Each Neons kit includes a special white base coat, to be applied before
adding color, allowing true neon pigments to pop. “These kits offer the
hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Think of your nails as a blank canvas. With these color combinations, there are
endless options for creating works of art.”
In addition to the white base, Scandalous! Neons includes: Blue Neon (this blatant blue is
deliberately belligerent), Purple Neon (this
attention-seeking purple is a real publicity hound), and Pink Neon (this pink's purpose is to provoke your senses).
Along with white base, Notorious! Neons includes: Green Neon (this gossip-stirring green
is the talk of the town), Fuchsia Neon
(this fuchsia is famous for being unabashedly bold), and Orange Neon (this outrageous orange doesn't know the meaning of
meek).
“The shades included in both sets are
perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to
apply the white base coat followed by the desired neon shade; finish with one
coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”
Nicole by OPI formulas are long-lasting,
fast-drying, and salon-quality. Scandalous! Neons and Notorious! Neons mini packs will be
available in stores beginning May 2013 for $10 each at retailers including Meijer,
CVS, Duane Reade, H-E-B, Kroger, and ShopKo. Top
Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits
will be available for $12.50 each and Top
Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London
Drugs, and Shoppers Drug
Mart.
For more information, visit nicolebyopi.com. Follow Nicole by
OPI on Twitter @NicoleByOPI
and become a Facebook
fan!
About
Nicole by OPI:
Nicole by OPI offers a
salon-quality range of bold, fashion-forward nail lacquers. The brand’s
heritage is based in OPI’s well-established foundation of excellence in both
color and technology, providing premium products to a broad range of consumers
looking for trendsetting nail lacquers.
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